Video as a type of content already took over all the rest, formerly more popular ways to communicate and receive information online. As the bandwidth goes wider with the prices on mobile internet getting cheaper and cheaper in most corners of the world tons of videos are uploaded daily on various video hosting services and biggest social media such as Instagram. It's expected that there was an urgent need to figure out a way to tell a good helpful and interesting video from something that sucks. Instagram views is the ranking metric that helps a lot to find what is what - the more views the video gets, the more it is helpful, related to the topic or funny it is, the more viral and appreciated it gets. That's exactly why people come to buy Instagram views on their videos to help it get a better place on the feed.